Introduction to the Course and Instructor
  • Introduction: Course Overview
  • About Your Instructor
  • Introduction to e-Commerce
  • Introduction to Google Analytics
Setting up Google Analytics
  • Signing up for Google Analytics
  • Linking Google Analytics to Shopify
  • Shopify Enhanced E-Commerce Analytics
  • Best Practice: Exclude your own IP Address
Google Analytics Reports Overview
  • Property Navigation
  • Real-Time Reporting
  • Audience Reports
  • Acquisition Breakdown
  • Traffic Behaviour
  • e-Commerce Conversions
Creating e-Commerce Goals
  • Creating a Goal Funnel
Creating and Analysing Custom Reports
  • The Top Custom Reports You NEED to be Using
  • Setting up Hourly Traffic Report
  • Setting up Hourly Conversion Rate Report
  • Setting up Day of the Week Traffic Report
  • Setting up Day of the Week Conversion Rate Report
  • Setting up Hour & Day Conversion Rate Report
  • Setting up Day of the Month Conversion Rate Report
Funnel Visualisation
  • How to use Google Analytics to Improve your Funnel Completion Rate
How to Apply Google Analytics Data to Increase Traffic and Profits
  • Nailing Down Your Target Demographic
  • Be Where Your Audience Hang Out
  • Finding Key Audience Interests
  • Using Geo Location to Your Advantage
  • Do You Need More Languages?
Applying the Data to Improve Your Advertising
  • How to Apply Analytics Data to Facebook Ads
  • How to Apply Analytics Data to Google AdWords
Proof This Works: Revenue Proof from Facebook Ads and Google AdWords
  • Proof this Works: My Facebook Ads Revenue
  • Proof this Works: My Google AdWords Revenue
  • Proof this Works: AdWords Retargeting Revenue
Bonus Material
  • Free 7 Hour Clickfunnels and Shopify Training Course!