Course Introduction: Watch this first to understand what you get from the course
  • How this entrepreneurship course is structured, and the steps for your business
  • Correct entrepreneurship mindset
How to get feedback on your business ideas and make them better than ever
  • How to get feedback on business ideas & how to get expert feedback
  • Paid options to get business idea feedback
  • Validating business ideas by starting small and testing them in the market
Common business ideas questions and issues
  • Five types of different business risk you must be aware of
  • What to do if you have too many ideas
  • Client case study: Choosing an influencer niche and monetizing it
  • Different kinds of business ideas & what you must be aware of with each
  • Top reasons businesses fail & how to decrease chance of failure
Productivity and emotional intelligence to make you a better entrepreneur
  • EXERCISE and brief introduction to emotional intelligence, productivity
  • 50 productivity skills that will help you for the rest of your career
  • Five productivity tips to boost quality and quantity of your work
  • Your brain and business - which parts of the brain work when
  • The Marshmallow test - Stanford study of the best predictor of future success
  • Think how Jeff Bezos and Mark Zuckerberg think
Should you follow your passion?
  • Should you follow your passion?
How to protect intellectual property
  • How to protect business ideas and your company's intellectual property
  • How to protect your business by creating a moat around it
  • For first-time entrepreneurs: More on moats, barriers, being first-to-market
  • Case study of my decision of whether to get a trademark
How to write a business plan
  • Business planning section introduction
  • What is a business plan
  • How long should a business plan be?
  • The executive summary of a business plan
  • The product section of a business plan
  • Product mistake
  • Product considerations for the real world
  • The stage of your business
  • Your market size section of the business plan
  • Example of writing the target market and market size part of the business plan
  • The marketing plan of your business plan
  • Your business competition
  • Your revenue streams
  • Pricing and customer lifetime value (LTV)
  • Your founding or management team
  • Your business unit economics
  • S.W.O.T analysis
  • S.W.O.T example
Business plan financials
  • The cash flow statement
  • How to calculate the gross profit, net profit and the bottom line
  • How to calculate your company profit margin
  • Example of calculating profit and margin
  • Balance sheet introduction
  • When do you need a business plan?
Promotion and marketing strategy for your business
  • Marketing plan section introduction
  • Basic marketing plan for an Ecommerce product
  • Local business marketing plan example
  • Agency or services (marketing, web development, design) company marketing plan
  • Marketing plan for a blog or YouTube or podcast or influencer or coach
  • Marketing plan for a platform or big website domination
  • Marketing plan for an innovative new product or website
  • B2B company marketing plan
How to raise money to start your business
  • Fundraising section introduction
  • How much money you need to raise
  • WORKSHEET: New business expenses and calculating how much you need to raise
  • WORKSHEET: Existing business expenses and calculating how much to raise
  • Fundraising paths worksheet
  • Bootstrapping your business
  • Raising money from loans
  • Raising money from grants
  • Notes on grants
  • Raising money from investors
  • Raising money from donations and crowdfunding
  • Earning money from your own revenue
  • Creative fundraising: Host events & workshops or selling educational products
Business Registration
  • Should you register your business
  • Company registration and formation decision (LLC vs. S Corp vs. C Corp)
  • NEW! Why you need a commercial bank account
  • What is a nonprofit and difference between for-profit and nonprofit
Bringing your idea into reality (business name, brand, website, etc)
  • NEW! 3 ways to do a great product launch
  • How to choose a great website domain name
  • How to choose a great business name
  • How to set up your website quickly, cheaply, professionally, and on your own
Advanced: Business systems
  • Creating a business system with automation and outsourcing
For non-technical entrepreneurs starting technical businesses
  • Got a technical business idea? Tips to learn to code on your own!
  • Nightmares from outsourcing technical product development
  • My case study part 1: Early entrepreneurship and years of failure
Case study of my current business from idea to failures to success
  • My case study part 2: Finding growth for my business through apps
  • My case study part 3: Success phase and how I figured out the revenue situation
  • We've reached the optional part of the course
Timeless entrepreneurship books and their important takeaways
  • Section introduction on entrepreneurship books
  • Think And Grow Rich By Napoleon Hill
  • Michael E. Gerber's E-Myth Revisited