Pre-Launch: Laying the Foundation
  • Why Amazon? Setting Up Shop Inside The World's Largest Store
  • The Planning Stages: Failure to Plan is Planning to Fail
  • Market Research: Information Supply, Demand, and Opportunity
  • Reviewing Competing Titles: The Good, Bad, and Ugly
  • Writing the Book: Finding a Writing Process That Works
  • Are They Your Customers or Amazon's? A Bonus for Readers
  • Content "Hacks" to Gain More Exposure in Amazon
  • Building Buzz: Anticipation, Ambassadors, and Accountability
  • Proofreading and Editing: Building a Professional Final Product
  • Formatting for Kindle: Best Practices and Mistakes to Avoid
  • Picking a Winning Title (With the Help of Keyword Data)
  • Creating an Eye-Catching Cover: First Impressions Count
  • Uploading Your Own "Customer Images"
Getting Ready: Uploading Your Book to Amazon
  • Intro to Uploading to Amazon
  • Pros and Cons of KDP Select: Exclusivity Has Its Upsides
  • Your Book Description: The Overlooked Silent Salesperson
  • Selecting Your Categories and Keywords for Maximum Exposure and Influence
  • Keyword and Category Research 2.0
  • Pricing Your Kindle Book for Sales, Profit, and Perceived Value
  • Amazon Author Central: Your Free Sales Page That Many Authors Overlook
  • Creating a Paperback Version to Look Like a Professional Author
  • Ready to Publish!
Liftoff: Engineering Your Launch!
  • Ready for Takeoff? Launch Phase Intro
  • Your ONE Job During Your Book Launch
  • Collecting Pre-Launch Reviews: The Critical Social Proof Element
  • A Free or Paid Launch? Why "No-Name" Authors Should Consider a Free Promotion
  • Free Promo Sites and Facebook Groups: Cast a Wide Net
  • Email Outreach Part 1: Gmail and Streak - Smart Personal Outreach
  • Email Outreach Part 2: LinkedIn - Work Your Connections
  • Freebie Sites: Feed the Freeloading Hoards
  • Your Own Platform: Website and Email Hacks
  • Social Media: Think Beyond Just Your Personal Network
  • Using Other Platforms and Audiences to Expand Your Reach
  • Turning Your Inbound Email Into a Marketing Weapon
  • The Crucial Transition from Free to Paid
  • Bonus: Engineering a 20,000 Download Kindle Launch
  • What's Next? The Post-Launch Phase
  • The 6-Step Formula for a Killer Book Description