Introduction
  • Introduction
  • How you can introduce yourself
  • Curriculum
Marketing Analytics - The Complete Guide on Marketing Analytics & Means-end
  • What exactly is marketing analytics?
  • What is qualitative research?
  • Marketing Analytics Guide: 5 concepts you need to remember
  • Marketing Analytics Guide: Example questions
  • Marketing Analytics Guide: Best 8 questions
  • Marketing Analytics Guide: Marketing related questions
  • Marketing Analytics Guide: Platforms & success strategies
  • Means-end theory: The 4 factors for 21st century market research
  • Means-end laddering & how it works
  • What is quantitativ research?
  • How to create an online survey via typeform
Reverse Engineering: How to set up a marketing strategy
  • In 5 steps to your marketing strategy
  • Google Trends tutorial: Why your marketing strategy might not be wrong after all
  • Google Shopping Insights Tutorial: How to analyze product searches
  • Analyzing consumer data from all over the world
  • Analysis of markets with economic complexity tool
  • Connecting the dots: Using all tools on one case example
Marketing analysis & tools
  • How to analyze a marketing strategy
  • What is your competitor's barrier to entry?
  • How to use feedly.com effectively for keyword tracking
  • How to analyze your competitor's website(s) with similarweb
  • Website grading: How to use hubspot's page grader
Thank you!
  • Thank you!