Welcome
  • What to expect
What is Sales?
  • Staying on the Sales Tightrope
  • 'Prescribing' not Selling
Part 1 - Building a Sales Relationship
  • Introduction
  • Do you need to be liked?
  • First Impressions and Body Language
  • Make Me Feel Important
  • Being a Great Listener
  • The Sales Questioning Funnel
  • Four Types of People
  • The Delight Factor
  • What Did You Learn?
Part 2 - Diagnosing the Sale
  • Introduction
  • Finding Out Their Needs
  • Building Their Needs
  • Get them to say it
Part 3 - Prescribing a Solution
  • Introduction
  • The Difference Between Features and Benefits
  • What Did You Learn?
Part 4 - Objection Handling
  • Introduction
  • Can Objections be a Good Thing for Sales?
  • Feel Felt Found
  • Preparation is Key to Sales
  • "It's too expensive"
  • What Did You Learn?
Part 5 - Closing Sales
  • Introduction
  • The Principle of Closing
  • Closing - The Words to Use
  • Keeping the Ball in Your Court
  • What Did You Learn?
Efficiency & Measurement in Sales
  • Introduction
  • 7 Essential Principles of Sales Efficiency
  • The Science of Sales Measurement
Bonus
  • Thank you
  • How To Get Your Certificate