Course Overview and Introductions
  • Course Introduction
  • Brief Introduction to the Instructor
  • How to Make the Most out of this Course
  • Why You Need this Course
Fundamental Principles of App Marketing
  • Introduction to the Section
  • Keyword Strategy
  • Choosing Your Keywords
  • Exercise: Compute for the KEI and Select Your Keywords
  • App Monetization Models
  • Customer Lifetime Value
  • Practice: Compute for Your App's Customer Lifetime Value
  • Maximum Marketing Investment per New User
  • Experimental Mindset
  • The Lean Startup Method Applied to App Marketing
  • Conclusion: Summarize Your Pre-Launch Checklist
The 16 App Promotion Strategies
  • Introduction to Section 3
  • Provide a Download Incentive
  • Company Partners, Employees and Friends as Early Adopters
  • App Referral Program
  • Co-Marketing
  • App Store Optimization
  • Cross Promotion in All Existing Customer Touchpoints
  • App Ratings and Review Management
  • Make Your App Inherently Social
  • Influencer Marketing
  • Conversation Marketing
  • App Squad
  • Guest Blogging
  • Partnerships with Telecom Operators
  • Video Marketing
  • Facebook App Install Ads
  • Google's Universal App Campaigns