Introduction
  • Introduction
  • What Can It Do?
  • A/B Test Examples
  • Key Terminology
  • Correlation & Causation
Goals & Test Designs
  • Select the KPI
  • Multiple KPIs
  • Test Designs
  • Measurement
Testing in 8 Steps
  • 8 Steps to A/B Testing
  • Step 1 In Depth
  • Step 2 In Depth
  • Step 3 In Depth
Statistical Tests
  • One Sample T-Test
  • Two Sample T-Test
  • Standard Error & Confidence Intervals
  • Select Stat Test (part 1)
  • Select Stat Test (part 2)
  • Chi Square (part 1)
  • Chi Square (part 2)
Wrap-Up
  • Conclusion