Introduction to Product Management
  • Course Intro
  • What is Product Management & What does a PM do?
  • Quick Quiz - Section 1
  • (Warm-Up) Case Exercise - Compare Hotel Booking Apps
Market Understanding
  • Market Understanding & Idea Validation - Competitive Analysis
  • Quick Quiz - Chapter 3
  • Case Exercise [G-Suite] - Conducting Competitive Analysis
  • Market Estimation & Go/No-Go for Idea
  • Quick Quiz - Chapter 4
All about User Research
  • How to conduct user research
  • Quick Quiz - Chapter 5
  • Live Case Exercise [Financial Planning App] - Calculating Sample Size
  • Case Exercise [Dating App] - Conducting User Research
  • Product Artefacts - Personas & Mapping
  • Case Exercise [Dating App] - Creating User Persona
  • Case Exercise [Dating App] - Creating User Journey Mapping
Idea to MVP
  • What is a Minimum Viable Product (MVP) and how to define one?
  • Running MVP Experiments - Case Study
  • Case Exercise [Practo - Doctor Search Platform] - Defining an MVP
Designing a Product
  • Fundamentals of Product Design
  • Case Exercise [Booking.com] - Creating Information Architecture
  • Case Exercise [Education Institution Website] - Visual Design Assessment
  • Design Sprint - What & How?
  • Usability Testing
  • Quick Quiz - Usability Testing
  • Case Exercise [News Editorial App] - Idea to Design to Prototype
  • Case Exercise [To Do Task Management] - Idea to Design to Prototype
Product Development
  • Epics & User-Stories : Building blocks of a Product
  • Case Exercise [News Editorial App] - Epics & User Stories
  • How to create Product Roadmaps, Backlog & PRD
  • Case Exercise [Food Delivery App Referral] - Developing Product Requirement Doc
  • Feature Prioritization
  • Case Exercise [Flight Booking App] - Prioritization practice
  • Managing Product Development
  • Quick Quiz - Product Development
Product Growth (Deep Dive on Metrics)
  • Understanding Product Metrics
  • Quick Quiz - Product Metrics
  • Case Exercise [SaaS Startup] - Metric Dashboard
  • Product Growth Model
  • Case Exercise [Shutterstock] - Product Growth Model & Metrics that matters
Everything on A/B Testing
  • A/B Testing - What & How (Walk-Through of Google Optimize)
  • Quick Quiz - A-B Testing
Full Product Life Cycle - Live Case Study
  • [Live Case] Exercise - Competitive Landscape Analysis
  • [Live Case] Exercise - Market Sizing
  • [Live Case] Exercise - Conducting User Research
  • [Live Case] Exercise - Creating Persona & Journey Mapping
  • [Live Case] Exercise - App flow / Information Architecture
  • [Live Case] Exercise - Epics & User Story
  • [Live Case] Exercise - Prioritizing & Defining MVP
  • [Live Case] Exercise - Design (Wireframe/Mock-Ups) & User Testing
  • [Live Case] Exercise - Product Development
  • [Live Case] Exercise - Product Metrics & Growth Ideas
  • [Live Case] Exercise - Product Growth (North Star Metrics)
Understanding Tech Terminologies for PM
  • Tech Terminologies a PM should know
Resources: Get Job as Product Manager
  • Path to become a Product Manager
  • How to answer Product Interview Questions
  • Mock Product Interview - Answering Product Design Qs
  • Preparing for PM Interview - About Me & Behavioural Questions
  • Preparing for PM Interview - Product Questions
  • Preparing for PM Interview - Case Interviews
  • Exercise - Creating User Journey Mapping
  • Supplementary Learning - List of Product Interview Questions with Answers
Supplementary Learning
  • Case Study Airbnb - Importance of MVP for product launch
  • Case Study : Paytm - Identifying customer needs