Introduction
  • Welcome to the course!
  • Top Mistakes when it Comes to Storytelling in Marketing
  • Where Is Your Business Right Now?
  • Section Project: The Specifics of Your Industry & Your Most Valuable Lessons
The Story of Your Business
  • Introduction
  • The WHY of Your Business
  • Your Internal and External Values
  • Context, Challenges, Accomplishments and Mission
  • The People Behind The Business
  • Your Contribution to Society
  • Section Project: Tell Us Your Story
The Story of Your Product or Service
  • Introduction
  • The History of The Product
  • The Need That Drives Clients to Your Product
  • The Product's Role in The Life of The Customer
  • The Product Slogan
  • Section Project: The Short Story of Your Product
The Customer Experience
  • Introduction
  • The Customer Experience Model
  • The Influence of Emotions on Customer Behavior
  • How Can You Fill In The Gaps?
  • Section Project: Client Experience Action Plan
Activating Your Tribes
  • Introduction
  • The Power of Word-of-Mouth and Networking
  • What Tribes of People Need to Function
  • Activating Your Internal Tribe
  • Activating Your External Tribe
  • Section Project: Bring People Together!
Content Storytelling
  • Introduction
  • The Virtue of Giving and Service
  • Types of Content We Can Create
  • The Content Marketing Plan
  • Tips & Tools for Creating Content
  • Section Project: Publish a "Common Mistakes" Blog Post
Whatever You Do, Just Keep Walking
  • Introduction
  • What Have Been Your Main Learning Points?
  • What Do You Want Your Business to Accomplish in The Next Year?
  • What Fears and Challenges May Await You?
  • Section Project: Share and Contribute
  • Before You Go...