Introduction to Product Management
  • The Millionaire, the Beggar, and the Monk
  • Course Navigation Tips
  • Exercise: Start Brainstorming Ideas
  • Worksheet - Brainstorm Using Workflowy
The Product Development Process
  • The Product Life Cycle Part 1 - Development, Introduction, Growth
  • The Product Life Cycle Part 2 - Maturity, Decline
  • The Product Development Process
  • Waterfall vs Agile
How to Come Up with a Killer Product Idea
  • Recap of Section 2
  • Why Do Products Fail?
  • How to "Discover" Your Product
  • Learn the Tool - Needs, Features, Benefits Table
  • Exercise - Find the Problem and Identify the Pain
  • Worksheet - Find the Problem and Identify the Pain
  • Interview Your Users
  • Exercise - Interview Your Users
  • Worksheet - Interview Your Users
Finding a Market Fit
  • Recap of Section 3
  • Learn the Tool - Use SWOT Analysis to Understand the Market Landscape
  • Exercise - Do a SWOT Analysis on Dropbox
  • Worksheet - Do a SWOT Analysis on Dropbox
  • Compare Answers - Do a SWOT Analysis on Dropbox
  • How to Stand Out
  • Size the Market
  • Worksheet - Size the Market
  • Trends
Case Study - The NASA App
  • Recap of Section 4
  • The Birth of the NASA App
  • The Vision Deck
  • Driving Vision
  • Product Teardown
Building Empathy to Relate to Your Users
  • Recap of Section 5
  • Learn the Tool - Personas
  • Common Mistakes When Making Personas
  • Video Story as Personas
  • Exercise - Make a Persona
  • Worksheet - Make a Persona
  • Learn the Tool - Build Empathy by Making an Empathy Map
  • Exercise - Create an Empathy Map
  • Worksheet - Create an Empathy Map
Testing and Validating Your Product Idea
  • Recap of Section 6
  • Lean Product Design
  • Design Experiments
  • Test by Smoke Selling
  • Test by Making a Product Demo Video
  • Test by Using the Concierge Method
  • Don't Be Data-Driven, Be Data-Informed
  • Exercise - Test Your Product Hypothesis
  • Worksheet - Test Your Product Hypothesis
Shaping the Product
  • Recap of Section 7
  • How Apple Creates Laser-Focused Products
  • How to Create a Feature Backlog
  • Learn the Tool - Pivotal Tracker
  • Exercise - Create a Feature Backlog
  • Worksheet - Create a Feature Backlog Using Pivotal Tracker
How to Make Beautiful Wireframes
  • Recap of Section 8
  • Introduction to Wireframing
  • Worksheet - Download and Install Axure
  • Learn the Tool - How to Wireframe Using Axure - Part 1
  • Worksheet - How to Wireframe Using Axure - Part 1
  • Learn How to Save Time When Wireframing by Using Masters
  • Learn the Tool - How to Wireframe Using Axure - Part 2
  • Product Lab Worksheet - How to Wireframe Using Axure - Part 2
  • How to Use Wireframes and Prototypes Effectively
  • Make Your Product Super Intuitive Through User Testing
  • Exercise - Create an Interactive Prototype for Your Product Idea
  • Worksheet - Create an Interactive Prototype for Your Product Idea
How to Write Great User Stories
  • Recap of Section 9
  • Introduction to User Stories
  • What Are the Qualities of Great Stories?
  • Worksheet - Write User Stories for Your Product Idea
  • Prioritize Stories Using Assumption Testing
  • Prioritize Stories Using the MoSCoW method
  • Prioritize Stories Using the BUC method
  • Estimate and Size Stories
Product Management Leadership
  • Recap of Section 10
  • Introduction to Product Management Leadership
  • How to Lead Developers
  • How to Lead Designers
  • How to Manage Stakeholders
How to Get Multiple Product Management Job Offers
  • Recap of Section 11
  • What's the Process of Getting to the Job Offer?
  • Write a Killer Resume
  • Product Lab Exercise - Upgrade Your Resume
  • Product Lab Worksheet - Upgrade Your Resume
  • How to Ace a Product Management Interview
Bonus Section
  • Bonus Lecture: What's Next for You?