The Essentials
  • Introduction
  • Essential #1 - How you WILL make money !
  • Essential #2 (Part 1) - Setting up your FREE Shopify account
  • Essential #2 (Part 2) - Setting up your FREE Shopify account
  • Essential #3 - Understanding your Shopify account
Building out your Shopify store
  • Adding an 'About Us' and/or a 'Contact Us' page
  • Adding a Refund Policy, Terms & Conditions and a Privacy Policy
  • Improving Navigation
  • Your Logo
  • Sourcing Images
  • Free image websites
  • The Debut Theme
  • Choosing And Adding Other Themes
  • Section Sum Up
Choosing your market and deciding what to sell
  • Choosing Your Market
  • Deciding What To Sell - The Golden Rules
Adding products from Aliexpress
  • Adding A Simple Product (Part 1)
  • Adding A Simple Product (Part 2)
  • Adding A Variable Product
  • Collections
  • Home Page Tidy Up
  • Sales Tip #1 - Sell The Benefits Not The Features
  • Sales Tip #2 - Adding Scarcity
  • Sales Tip #3 - Adding Product Reviews
  • Oberlo - Importing Products Automatically (Part 1)
  • Oberlo - Importing Products Automatically (Part 2)
  • Oberlo - Importing Products Automatically (Part 3)
  • Sum Up
Understanding your target audience
  • Setting Up Your Facebook Page
  • The Customer Avatar
  • The Audience Insights Tool
  • Buyers & Communities
Now it gets exciting - time to build a real business !
  • Time To Start Making Money !
  • Choosing A Shopify Plan
  • Registering A Domain Name (2 Options)
  • Registering A Domain Name With An External Host (Part 1)
  • Registering a domain name with an external host (part 2)
  • Registering A Domain Name With An External Host (Part 3)
  • Setting Up Your Email On Your External Host
  • Connecting Your Domain Name To Your Shopify Store
  • Adding Emails To Your Contact Us Page
  • Adding the Title And Meta Description
  • Removing The Password Protection
  • The 3 Shipping Models
  • Implementing A Basic Shipping Rate
  • Payment Providers
  • Setting Your Store Currency
  • Making A Test Order
Driving traffic to your store
  • The All Important Facebook Pixel
  • Setting Up Your First Facebook Advert (Part 1)
  • Setting Up Your First Facebook Advert (Part 2)
  • Split Testing
  • Understanding The Adverts Manager
  • Scale Or Kill?
  • How To Scale Correctly
  • Lucky Orange
  • Rinse And Repeat - Taking It To The Next Level !
  • Facebook Advertising Alternatives
Order Fulfillment
  • Getting It All Setup - Aliexpress
  • Getting It All Setup - Oberlo
  • Getting It All Setup - Shopify
  • The Customer Purchase Procedure - What Actually Happens
  • Ordering The Product And Fulfilling the Order
  • How To Scale Your Orders (A Suggestion)
  • Returns & Refunds
Building Credibility
  • Branding
  • FAQ Page
  • Site Speed
  • Securing Your Site
  • Social Proof and Your Facebook Page
  • Country List
  • Shipping And Handling
  • A Virtual Phone System
Boosting Your Sales For Free (Almost!)
  • Abandoned Carts - What Are They And Why Do They Happen?
  • Abandoned Cart Emails
  • Abandoned Cart Push Notifications
  • Email Marketing
  • Crossells & Upsells
  • Create A Blog
Good Housekeeping
  • Registering A Business
  • Running Your Business
  • Backup
The Sky's The Limit
  • General, Niche or Single Product
  • Selling In Other Countries
  • Sourcing From Other Countries And Suppliers
  • Outsourcing
  • Selling Your Business
  • Final thoughts