An Introduction to Persuasion and Influence
  • Welcome
  • Why plants know more about persuasion than most humans
  • Why so many of us fail to persuade
  • Persuasion versus Manipulation
What Motivates Us?
  • A Two-Question Personality Test
  • What is a Sanguine?
  • What is a Choleric?
  • What is a Melancholic?
  • What is a Phlegmatic?
  • A word about behavioral masks
  • Quick Review on Personality
  • Four charts on how to best motivate each personality type
  • The Seven Buying Motives
  • Maslow's Hierarchy of Needs
How do you get someone to agree with you?
  • Socrates's Secret
  • Three types of questions
  • A few bonus words for you to download about delegation
  • A few bonus words for you to download about setting boundaries
  • A few bonus words for you to download about making criticism constructive
The Psychological Steps of Persuasion
  • The Approach
  • Qualifications and Questions
  • Agreement of Need
  • Authority
  • Presentation
  • Close
  • Follow Up
A word of caution
  • The Refrigerator Game
The Secret to Never Arguing Again
  • The Reaching Agreements Game
  • A Final Review
  • The Socratic Method of Persuasion
The Bottom Line on Persuasion and Influence
  • A Final Word Before You Cast Off