Welcome to the course
  • Introduction & Thank You
  • Video for Business course outline
  • What is video marketing?
  • Why market your business through video?
Video Marketing formats
  • Introduction
  • Promotional Video
  • Corporate Video
  • Viral Video
  • Demonstration Video
  • Video Testimonial
  • Event Video
  • Educational Video
  • Video Blogging
  • Chapter review
Recommended video production tools
  • The video camera
  • Alternatives to the Video Camera
  • Editing software
  • Audio requirements
  • Additional equipment
The Pre-Production Process
  • Components of a professional script
  • Script or no script?
  • Location Scouting
  • Storyboarding
  • Documentation
  • Chapter review
Professional Video Production
  • Chapter Introduction
  • Lighting
  • Audio
  • Composition
  • White balance
  • Camera settings
  • Chapter review
Shooting Your Video
  • Introduction
  • Shooting an interview
  • Filming people
  • Working with non-professional subjects
  • Eliciting good responses from non-professional subjects
  • Cutaways & GVs
  • Shooting for the edit
  • Chapter review
Editing Your Video Production
  • Introduction
  • Ingesting your video footage
  • Opening Premiere Pro
  • The Premiere Pro Interface
  • Editing your video in Premiere Pro
  • Advanced video editing
  • Creating animated motion-graphics in After Effects
  • Exporting your video
  • Where to find digital assets
  • Delivering your finished video
  • Chapter review
Video Hosting
  • Introduction
  • Online video platforms
  • Commercial Hosting
  • Hosting your video privately
  • Chapter review
Video Marketing
  • Introduction
  • What makes an ideal video?
  • PR & Press
  • Blogs
  • Email
  • QR codes & NFC
  • DVDs & physical media
  • Website video
  • Facebook
  • Twitter
  • Reddit
  • Stumbleupon
  • LinkedIn
  • Google +
  • Pinterest
  • Vimeo
  • Google Search
  • Google Display Network
  • Video Seeding
  • Chapter review
YouTube
  • Setting up a YouTube channel
  • Optimising your YouTube videos
  • Video playlists
  • Annotations
  • User behaviour
  • Chapter review
Video Marketing Strategies
  • Introduction
  • Website strategies
  • Creating a fan base
  • Finding new fans & customers
  • Chapter review
Measuring Your Video Marketing Results
  • Introduction