Introduction - Write to Ignite
  • Quick Tip #1 - Catch The Reader's Attention with a Story
  • Quick Tip #2 - See Into Your Reader's Head
  • Quick Tip #3 - Get Results with a Call to Action
Get to Know Your READER Quickly and Intimately
  • Know Your Customer - Introduction
  • Know Your Customer - 3 Rapid Research Strategies
  • Know Your Customer - Who NEEDS Your Product?
  • Know Your Customer - Sell Them What THEY Want
  • Know Your Customer - Represent Your Product Accurately
  • Know Your Customer - Action Steps
Get to Know Your PRODUCT Quickly and Intimately
  • Know Your Product - Introduction
  • Know Your Product - Prior Knowledge of the Product
  • Know Your Product - No Prior Knowledge of the Product
  • Know Your Product - Action Steps
3-Part Sales Copy Formula
  • 3-Part Sales Copy Formula - Introduction
  • 1. Title/ Headline
  • 2. Body Copy - Introduction
  • 2. Body Copy - Offer
  • 2. Body Copy - Social Proof
  • 2. Body Copy - Guarantee
  • 3. Call to Action
  • Action Steps
5 Copywriting Strategies to Set Your Writing on FIRE
  • Introduction
  • 1. Use Verbs
  • 2. Put the Punchline First
  • 3. Speak Human
  • 4. Paint a Mental Picture
  • 5. Tell a Story
  • Action Steps
Format Your Sales Copy so It's a JOY to READ
  • Introduction
  • When LESS is More
  • When MORE is More
  • Headings and Subheadings
  • Bulleted Lists
  • Bold and Block Quotes
Recap and Thank You
  • Course Summary
  • Learn More - Other Courses by Steve McDonald (bonus lecture)