Introduction to Artist Management in the Music Business
  • Welcome to Artist Management for the Music Business
  • 1A: Artist Management: The Start
  • 1B: Four Principles of Management: Planning, Organizing, Directing, Controll
  • 1C: Artist Management Skills: Networking, Communicating, Creativity, Persistance
  • Artist Management Primer - Self Evaluation Quiz
Working as an Artist Manager: Where to begin
  • 2A: A new manager should be prepared to finance their business for a few years.
  • 2B: An artist manager needs a broad understanding of the music business.
  • 2C: The Eight Realities of Artist Management
  • 2D: Power In The Music Business: Money, Access, Body of Work
  • Working as an artist manager
Entrepreneurship and Basic Money Management for the Manager and the Artist
  • 3: Entrepreneurship and Basic Money Management for Musicians
  • Entrepreneurship and Basic Money Management
Artist Development: Preparing the Artist to Be Managed
  • 4: The Artist: Artist Development and Preparing to be Managed
  • Artist Development, Preparing to be Managed
Lessons in Artist Management
  • 5: Lessons From Experienced Artist Managers
  • Lessons Learned From Experienced Artist Management
The Artist Management Contract
  • 6: Artist Management Contract
  • The Artist Management Contract
A Primer for Artist and Talent Managers
  • 7: Primer for the Artist Manager
  • Primer for the Artist Manager
Branding and Artist Development
  • 8A1: Branding: Artist Development
  • 8A2: Branding Mistakes
  • 8B: Building the Artist Team: The Managers Role
  • 8C: Building the Artist Team - Agent, Tour Manger, Production Manager
  • 8D: Building the Artist Team - Publicist, Multi Media, Promotion
  • Branding and Artist Development
The Business of Live Performance and Touring
  • 9A: Introduction to the Live Performance Industry
  • 9B: Live Performance: The Boxscore
  • 9C: Live Performance - Why Tour?
  • 9D: Securing A Booking Agent
  • 9E: DIY Touring
  • 9F: DIY Touring - Part 2
  • 9G: Booking Agent - Talent Buyer Relationship
  • 9H: Performance Offers
  • 9I: The Artist Rider
  • 9J: Live Performance Contracts
  • 9K: The Record Label's Role in Touring
  • 9L: Talent Buyers (Concert Promoters)
  • 9M: Ticketing: Where does the money go?
  • 9N: Sponsorship: Roles of the sponsor and the artist
  • 9O: International Touring
  • 9P: Labor Unions in the Music Industry
  • The Business of Live Performance and Touring
Songwriting and Copyright
  • 10A: Income From Songwriting: Publishing and Copyright
  • Songwriting and Copyright
Recordings and Record Label Contracts
  • 11a: Income From Recording
  • 11B: Income and Expenses for the Artist from a Recording Contract
  • 11C: Recording Contract - Part 2
  • 11D: Current Trends in Record Label Contracts
  • Songwriting and Copyright
Doing Business for The Artist
  • 12A: Doing Business for the Artist
  • 12B: Ethics in the Entertainment Industry
  • Doing Business for the Artist
Developing and Implementing a Marketing Plan in the Music Business
  • 13A: Develop an Artist Career Plan
  • 13B: Marketing in the Music Industry Intro
  • 13C: Marketing Plan Development
  • 13D: Marketing Program - Product, Price, Place, Promotion
  • 13E: Media Marketing: Owned, Earned, Bought
  • Developing and Implementing a Marketing Plan