Introductions
  • About Your Instructors: How This Course Came To Be
  • The Course Syllabus: Download This Now
  • Course Overview: What We Are Going To Learn & Goal Setting
  • Are we on the same page?
The Big Picture: Creating a Brand
  • What Does It Mean to Become a Brand?
  • Who Can Become a Brand?
  • Branding Your Personal Story
  • Exercise & Worksheet: Branding Your Personal Story
  • Why Become a Multi-Platform Brand?
  • How Do We Become a Credible Brand?
  • Choosing A Niche And Sub-Niches For Your Brand
  • Exercise: Discovering Your Niche
  • Conquering the Typical Fears Every Creator Has
  • Fundamentals
Understanding The "Brand Ecosystem" Strategy
  • Introducing the Branding You™ 5+ Pillar Strategy: How It Works
  • What's Possible With The Branding You™ Ecosystem Strategy
  • Priorities: Which Pillars To Set Up First
  • The Brand Ecosystem Strategy
Pillar 1: The Blog & Website
  • What the Blog & Website Bring to the Branding You™ Ecosystem
  • Planning & Strategizing Your Blog & Website
  • Setting Up Your Blog & Website
  • Creating Effective Copy for Your Blog & Website
  • Successfully Connecting the Blog & Website to Your Brand Ecosystem
  • The Blog & Website
Pillar 2: The Mailing List & Social Media
  • What the Mailing List & Social Media Bring to the Branding You™ Ecosystem
  • Planning & Strategizing Mailing List & Social Media
  • Setting Up Your Mailing List & Social Media
  • Creating Effective Sales Copy for Your Mailing List & Social Media
  • Successfully Connecting the Mailing List & Social Media to Your Brand Ecosystem
  • The Mailing List & Social Media
Pillar 3: The Books
  • What the Books Bring to the Branding You™ Ecosystem
  • Planning & Strategizing Your Books
  • Setting Up Your Books
  • Creating Effective Sales Copy for Your Books
  • Spotlight: Understanding Amazon "Look Inside"
  • Spotlight: The Importance of the Amazon Author Page
  • Successfully Connecting the Books to Your Brand Ecosystem
  • The Books
Pillar 4: The Online Courses
  • What the Online Courses Bring to the Branding You™ Ecosystem
  • Planning & Strategizing Your Online Courses
  • Setting Up Your Online Courses
  • Creating Effective Sales Copy for Your Online Courses
  • Successfully Connecting the Online Courses to Your Brand Ecosystem
  • The Online Courses
Pillar 5: The Podcast
  • What the Podcast Bring to the Branding You™ Ecosystem
  • Planning & Strategizing Your Podcast
  • Setting Up Your Podcast
  • Creating Effective Sales Copy for Your Podcast
  • Successfully Connecting the Podcast to Your Brand Ecosystem
  • The Podcast
Looking Back & Next Steps
  • What We've Learned
  • The Elements of a Cohesive Brand Ecosystem: A Checklist
  • Bonus: What to do When You Get Pirated (and how to make money off of it)
  • Bonus Lecture: Unlock My Entire Library of PREMIUM Courses for Just $49!
  • Where Do We Go From Here, Thank You, and Congratulations