Introduction
  • Introduction
  • What will you learn in this course?
  • What is consultancy? Who is a consultant?
  • Why should you become a consultant?
Basics of consultancy & How to set up your consulting business
  • Defining your valuable skills
  • Fundamental truths that consultants believe in
  • Consulting Checklist - things you have to make sure
  • What is a fact sheet? How do you present your research?
  • How does a consulting job process look like?
  • Research, analyse, interpret
  • IMPORTANT: Why the next chapters may not be applicable for everyone
Documentation: How to document business, sales & marketing practices
  • 7-S McKinsey framework for consultants
  • The 7 Ps of marketing explained
  • product - 1st marketing mix factor
  • price - 2nd marketing mix factor
  • place - 3rd marketing mix factor
  • promotion - 4th marketing mix factor
  • people - 5th marketing mix factor
  • processes - 6th marketing mix factor
  • physical evidence - 7th marketing mix factor
Market research: Top-Down View
  • Why am I creating this chapter? (Sales-oriented consultancy)
  • Bottom up/top down view
  • Market research 101
  • Observatory of Economic Complexity
  • Using Google Trends
  • Google Shopping Insights
  • Google Barometer: Graph Builder
  • Google Barometer: Trended Data
  • Customer Audiences by Google (Complete Tutorial)
  • Google Barometer: Curated Insights
  • American Fact Finder (part 1)
  • American Fact Finder (part 2)
  • American Fact Finder (part 3)
  • American Fact Finder (part 4)
  • American Fact Finder (part 5) - Example Atlanta City
  • County Business Patterns
  • FedStats explained - everything you need to know about fedstats
  • Nielsen MyBestSegments
  • Google Scholar - Law & Science
  • How to do an effective background check
Market research: Bottom-up view
  • Re-thinking & creating a buyer persona
  • 5 concepts for basic customer research
  • Best questions in customer research
  • Questions 1-4 for customer research (+ pdf guide)
  • Questions 5-11 for customer research (+ pdf guide)
  • Summary: The general thinking process behind customer research (5 steps)
  • Typeform tutorial - how to create beautiful online surveys
Marketing Analysis: How to do market analysis for clients
  • Different kinds of marketing
  • Questions you need to answer
  • SimilarWeb tutorial
  • Website barometer
  • Website grader
  • Feedly - Monitoring important changes
  • Why do I like using feedly?
Solutions for Online Marketing/Sales Consultants
  • What will you learn in this chapter? Why did I create it?
  • Finding solutions: Help clients succeed in online book sales
  • Finding solutions: Help clients succeed in online course sales
  • Finding solutions: Help clients succeed in online DIY product sales
  • Finding solutions: Help clients succeed in music marketing
  • Finding solutions: Help clients succeed in video marketing
  • Finding solutions: Help clients succeed in live streaming
  • Finding solutions: Help clients succeed in video sales
  • Finding solutions: Help clients succeed in product sales
  • Finding solutions: Help clients succeed in podcasting
  • Finding solutions: Help clients succeed in social media positioning
Presentations, fact sheets & client work
  • Why create a slide presentation for clients?
  • How to create professional presentations
  • Differences between written and oral presentations
  • Advice for creating amazing presentations
Example for great fact sheets & presentations
  • Example fact sheet: Documentation
  • Where can you find example power point presentations?
Customer Acquisition: How to let your consulting business take off!
  • Customer acquisition via Yellowpages
  • Customer acquisition via Facebook (Message Ad)
  • Customer acquisition via Facebook (Engagement Ad)
Thank you!
  • Thank you so much for watching!