- Introduction
- What Is Marketing?
- How Marketing Has (And Hasn't) Changed
- Understanding The Cognitive Buying Journey (And Funnels!)
- A Good Way To Visualize AIDA
- A Word Of Warning
- Glossary Of Marketing Terms
- What Is Content Marketing, And How Does It Work?
- Defining Your Goals
- The Importance Of Storytelling: How To Tell Compelling Stories
- How To Create Detailed Buyer Personas
- Action Steps: Goals & Buyer Personas
- Why Good Design Matters
- The Importance Of Responsive Design
- How Minimizing Your Design Can Maximize Your Results
- Why You Should Be Using Landing Pages (And When)
- Baking Social Proof Into Your Site
- Planning For Edge Cases
- Why I Recommend Using WordPress
- Action Steps: Web Design
- The Importance Of Having A Reliable Ideation System
- Creation Begins With Consumption
- Conducting A "Brain Dump"
- The #1 Tool For Content Research And Competitive Analysis
- Questions Straight From Your Target Audience
- Eavesdropping On Niche Communities
- How Your Existing Audience And Content Can Help You Generate New Ideas
- Action Steps: Generating Content Ideas
- The Importance Of Effective Writing
- How To Write Perfect Headlines
- Matching Your Audience's Tone And Vocabulary
- Maintaining Focus With Your Content
- How To Write A Call-To-Action
- How Grammatical Errors Can Cripple Your Marketing Efforts
- How To Become A Better Writer
- Content Types Intro
- How To Create Epic List Content
- Teaching Your Audience With Tutorials
- Two Approaches To Q&A Content
- Interviews & Profiles
- Combining A List With An Interview
- How To Create Valuable Reviews And Comparisons
- Working News Into Your Content Strategy
- Creating Valuable Roundups And Resource Lists
- Thought, Opinion, And Controversy
- Stories As A Content Format
- Statistics And Original Research
- Presenting Complex Data For Visual Learners
- How To Write A Case Study That Turns Readers Into Buyers
- Action Steps: Types Of Content
- Content Formats
- How To Generate An Endless Stream Of Fresh Content
- Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content
- Action Steps: Content Formats & Repurposing
- A Brief Introduction To SEO
- Understanding Search Engines
- Basic Site Setup For SEO
- Titles And Meta Descriptions
- Themes And Template Settings
- How To Select The Right Keywords And Create High-Ranking Content On Any Topic
- Does Keyword Density Matter?
- Internal Links
- Image Optimization
- Action Steps: SEO
- Why Promotion Is Important
- Strategic Collaboration
- The Formula For A Perfect Guest Post Pitch
- A Simple Way To Get Leading Influencers To Share Your Content
- Teasing Your Content On Social Media
- How To Get Your Content Featured In Popular Resource Lists
- Don't Neglect This Free Source Of On-Demand Traffic
- How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)
- An Extremely Effective Way To Significantly Grow Your Audience Overnight
- Why An Email List Is Essential For Your Marketing
- How To Entice People To Opt In To Your List
- Lead Magnet Ideas
- Standard Opt-In Forms
- High-Profile Opt-In Forms
- How To Turn Commenters Into Subscribers
- A Counterintuitive Strategy To Increase Your Conversion Rates
- Using Social Proof To Grow Your Email List
- Nurturing Your List: The Key To Maintaining Relationships Over Time
- Action Steps: Email Marketing
- External Channels Intro
- Facebook Pages & Ads
- The Perfect Facebook Ad Funnel (For Leads)
- Notes: The Perfect Facebook Ad Funnel
- Facebook Groups