SEO Fast-Track: How to get the essentials rights and understand the new rules
  • Welcome from your Instructor Nick Day
  • Introduction to SEO Course + Course Slide Deck
  • Intro to SEO Strategy
  • Defining your Keywords: selection and strategy
  • Setting Page Titles and URLs
  • Setting Meta Descriptions
  • SEO On-Page considerations
  • Off-Page considerations
  • Measuring success
  • Five tips to get started
Instagram Business Strategy Guide
  • Is Instagram posing a threat to Facebook?
  • A systemic approach to Instagram for Business
  • Instagram Stories for Business Guide
Conversion Rate Optimization - How to have more traffic, leads and sales
  • CRO - Overview
  • Course Outline: How CRO can help your business
  • We Need Help! Exploring why some marketing campaigns fails
  • How to Integrate CRO in Your Marketing Plan
  • The Science of CRO: learn more about human behaviour
  • Social Psychology : individuals and groups interaction
  • Social Psychology : scarcity
  • Social Psychology : the power of Authority
  • Social Psychology : Consistency and Commitment
  • Neuroscience and Marketing
  • What are You Selling Really?
  • Choose Your Goals
  • Clarity beats Persuasion
  • Grab their Attention!
  • Keep them Engaged
  • Tell stories : a very powerful tool
  • Tell stories : a practical approach
  • Tell stories : how to relate to people
  • Tell stories : let your customers feel safe
  • Make your Claims
  • Call them to Action - Build Momentum
  • Summary - Put it all Together & Keep It Going
  • Bonus Lecture: Keep Up with More Marketing Strategy
  • 5 New Marketing Trends
Social Media Strategy for Business Growth
  • Why Social Media Strategy for Business Growth Course?
  • Intro to Social Media Strategy Course
  • Key Principles: The SCARF model
  • Social Media Strategy
  • Situation Analysis
  • Stakeholders
  • The Competition
  • Audience Research
  • Objectives
  • Strategy
  • Tactics
  • Your Content Strategy
  • Content Audits
  • Audience Research
  • Content Ideas
  • Map the Customer Journey
  • Content Distribution
  • Actions: Curate - Schedule - Socialise - Analyse your posts
  • Controls
  • Learn from Analysis
  • Test and Learn: The PHAME process
  • Show ROI
  • Analyse the data
  • Conclusion to Social Media Strategy
  • Bonus Lecture: Keep Up with More Marketing Strategy
  • Facebook Marketing 2018: Facebook Live
  • 8 Reasons to Master Facebook Groups
Web CopyWriting
  • Intro
  • Understand the different online platforms to write on
  • Learn Where CopyWriting Sits on Your Marketing Plan
  • Best Practices
  • Create Killing Headlines
  • How to Write Links People Want to Click On
  • Examples: Learn From Who Is Already Doing It Right
  • Summary and Resources
  • Avoid This Mistake - Or Get Busted!
Web Analytics
  • Intro
  • Understand Analytics
  • Learn what is working and what is not working on your site
  • Track the results of your marketing campaign
  • Describe your outcome & meet your goals
  • Examples on using analytics to draw conclusions on incoming traffic
  • Lagging and Leading Indicators: learn what will happen next
  • How Organizations are using analytics to make more money
  • Summary and Resources
Email Marketing
  • Intro
  • Meet the most powerful digital marketing tool
  • The Best Acquisition Channel System
  • Step One: Clarify Your Email Marketing Goals
  • Step Two: Create Your Email Marketing Machine
  • Step Three: Analyse Your Data
  • Step Four: Create email content that people want to read from you
  • Step Five: Test your emails in different platforms
  • Examples from leading companies
  • Summary and Resources
  • Email Marketing Resources Sept 2015