Understanding The Basics
  • Introduction to The Course
  • How Important is Email Marketing?
  • What is an Email List and Email opt-In lead magnet?
  • Understanding Types of Email Marketing
  • How Email Marketing Will Improve Your Business
  • EXERCISE: Creating The Right Email Lead Magnet
  • WORKSHEET: Creating The Right Email Lead Magnet
  • The Basics of Email Marketing Review
Email Marketing Platforms
  • Choosing The Right Email Marketing Platform
  • Recommended Email Marketing Platforms
  • How Email Broadcasts Connect Your With Your Audience
  • 10 Ways to Use Email Broadcasts
  • 9 Ways to Use an Autoresponder
  • Recommended Days and Times For Your Autoresponder
  • How to Avoid Higher Costs by Managing Email Subscribers
  • How Reporting Will Improve Your Email Campaigns
  • To Double opt-in or to not Double opt-in
  • BONUS: Creating Your First Email List Walkthrough
  • BONUS: Putting an Email Opt-in Form on Your Website Walkthrough
  • CHEAT SHEET: Autoresponder Sequences
  • EXERCISE: Create Your Own List and Opt-In Form
  • Email Marketing Platforms
Writing a Great Email
  • The Most Important Part of Any Email You Send
  • How to Create Email Subject Lines That Work
  • 10 best practices of writing the email body
  • How Images will impact your emails
  • Why personalization fields positively impact emails
  • Business to Business (B2B) Email Best Practices
  • Business to Consumer (B2C) Email Best Practices
  • TEMPLATE: Email Newsletters
  • EXERCISE: Go Write Your Own Email
Growing Your Email List
  • Content Upgrades - An Email marketers secret weapon
  • How categorical opt-ins can change your business
  • Keeping email subscribers engaged by providing value
  • Leveraging social media to grow your list
  • Why guest blogging/podcasting can make a huge impact
  • The Power of Webinars
  • Using paid advertising to make a big impact
  • How WIIFM applies to your email opt-ins
  • Calls to Action that will catch your visitors attention
  • Why limiting form fields will increase list growth
  • Social proof is a beautiful thing
  • How great content makes a great email list
  • Growing Your Email List Review