Introduction
  • Course Introduction
  • Why You Need to Take This Course
Email Marketing Basics
  • What is an Autoresponder?
  • Free Autoresponders
  • Opt-in Forms and Leadpages
  • HTML Emails vs. Plain Text Emails
  • Aweber - Paid Autoresponder Overview
  • Sending Broadcast Messages and Scheduled Messages
  • Follow-Up Series Emails (Autoresponder Series)
  • Squeeze Pages and Lead Pages
  • Email Subject Lines
  • The Opt-In Process
  • How to Create Opt-In Forms
  • Double Opt-In
  • Email Open Rates and Click-Through Rates
  • Adding or Importing a List of Subscribers
  • How to Backup Your Email Lists, Autoresponders, and Broadcasts
Advanced Email Marketing Strategies
  • Integrity in Business
  • The Long-Term Value of Intellectual Assets
  • Guest Blogging for Traffic and Building Your List
  • Turning Mistakes into Money
Bonuses and Additional Training
  • Bonus! Webinar on Email Marketing for Authors and Entrepreneurs
  • Free Marketing Strategies