Introduction
  • Junior's story
  • Why you should start a business
  • What you are going to learn
  • Shameless book plug
  • The opportunity ahead for entrepreneurs
  • Factors that contribute to failure
  • The secret to success
Are you ready to be an entrepreneur?
  • The 4 stages of entrepreneurship
  • Finding a million dollar idea - the magic formula
  • Focus on adding value and solving problems
  • Step by step guide to coming up with idea
  • Resourcefulness: Using what you have to generate business opportunities
  • Being relentless
Mentors
  • What is the value of a mentor?
  • Where do I find a mentor?
  • How do I attract a mentor?
Ideas
  • What is idea validation?
  • Identify and test your major assumption
  • What is a Minimum Viable Product (MVP)?
  • MVP: Perfect is not the purpose
Money
  • Raising funds: Is the money a cushion or springboard
  • Raising funds: How to bootstrap
  • Raising funds: Alternative sources
  • Managing money: Cashflow is king
  • Managing money: Budgeting
Marketing
  • Know your market: Understanding the WHO
  • Know your market: Understanding the WHY
  • Know your market: Understanding the WHERE
  • Know your message: What makes the audience go wow!
Sales
  • Why sales people have a bad reputation
  • How to do it properly using B.I.K.E
  • Three step process to phone getting people on the phone
  • Person, Purpose, Process, Payoff
  • The difference between small and BIG contracts
  • The process for approaching big clients and contracts
Scaling & Team
  • Scaling: The importance of systems
  • Scaling: Creating a magic box
  • Bringing in the right team: Character, competence and chemistry
  • Partner, employ or outsource
Next steps
  • What mind-set will sustain your success?
  • Practice makes perfect
  • Bonus lecture