Introduction To Facebook Messenger Marketing
  • Discount code for MobileMonkey Pro
  • Course Slides
  • MobileMonkey Support
  • Welcome to Facebook Messenger Chatbot Masterclass
  • What is messenger marketing?
  • Advantages to using Facebook messenger marketing
  • How is chatbot marketing different than other marketing channels?
  • Who can use messenger bots to their advantage?
Example Use Cases For Facebook Messenger Chatbots
  • Ecommerce chatbot strategies
  • Webinar / event registrations using chatbots
  • Lea-gen chatbot strategies
  • Using chatbots to promote educational resources
  • Using chatbots to stay in touch with your customers
  • Calculating LTV and CAC to formulate incentive plans
  • Ideas for incentive structures to promote through Facebook chatbots
Psychological Principles of Persuasion in Effective Bot Design
  • Commitment and Consistency in chatbot design
  • Increasing customer value with reciprocity
  • Using social proof to build trust and identity
  • Likability - your secret weapon to successful bot marketing
  • Using scarcity to drive your customers to convert faster
  • Understanding the Fogg Behavior Modeal and how to use it to your advantage
Building Killer Chatbots With MobileMonkey
  • What is MobileMonkey?
  • Creating a MobileMonkey account and connecting your Facebook page
  • Viewing active bots and adding users
  • Create your first chatbot!
Learning All About The MobileMonkey Chatbot Builder
  • Widgets, Page Flow and Organization
  • Understanding Q&A and what they're used for
  • Adding Q&A items in MobileMonkey
  • Understanding unanswered questions
  • Configuring and editing bot builder settings
  • All about the text widget
  • All about the image widget
  • All about the form widget
  • All about the quick question widget
  • All about the gif widget
  • All about the attachment widget
  • All about the attribute widget
  • All about the connection widget
  • All about the email widget
  • All about the gallery widget
  • All about the list widget
  • All about the navigate widget
  • All about the typing widget
  • All about the video widget
How to wield the Mobile Monkey Chat Blaster like a Jedi Master
  • What's a chat blast anyway?
  • A few useful chat blaster use cases
  • Chat blasting vs. drip campaigns
  • Planning four chat blast ideas (Part 1)
  • Planning four chat blast ideas (Part 2)
  • Organizing our chat blast pages in the Mobile Monkey page builder
  • Building our coupon chat blast
  • Testing our chat blast before blasting
  • Launching our first chat blast: Naming, audience, page and purpose
  • Building a chat blast to drive phone calls
  • Building our new product line chat blast
  • Building our competitive advantage / awareness chat blast
  • Analyzing chat blast results
Understanding Lead Magnets and Using Lead Magnets To Build Your Contact List
  • Why are lead magnets important?
  • Installing your chat widget on a Wordpress site
  • Installing your chat widget on a Shopify site
  • Installing your chat widget through Google Tag Manager
  • Link to messenger and adding it to emails and blogs
  • Adding the checkbox plugin to your web forms
  • How to use Facebook Comment Guards
  • Creating Facebook messenger landing pages
Facebook Messenger Ad Campaigns Using Your MobileMonkey Chatbots!
  • What are Facebook Messenger Ads?
  • Messenger ads best practices and sample strategies
  • Creating a new messenger ad campaign in Facebook
  • Designing a messenger ad
  • Completing messenger campaign creation in Facebook ads manager
  • Drafting our mobile monkey messaging campaign blueprint
  • Creating and naming all our pages in MobileMonkey
  • Building our messenger landing page in Mobile Monkey
  • Finishing all the other Facebook messenger bot pages
  • Duplicating your ad groups to try different targeting settings
  • Setting up MobileMonkey Q&A and other loose ends
Understanding Audiences in MobileMonkey and Using Them to Your Advantage
  • What are audiences in MobileMonkey
  • Creating an all contacts and gender based audience
  • Timezone and last active based audiences in mobile monkey
  • Creating an audience based on a custom variable
Building Our First MobileMonkey Drip Campaign!
  • What are drip campaigns and drip campaign best practices
  • Practical and useful drip campaign ideas
  • Building and reviewing our drip pages in MobileMonkey
  • Creating and launching our first MobileMonkey drip campaign
Using the RSS Blaster in MobileMonkey
  • RSS feed step by step and best practices
Becoming a MobileMonkey Power User With Advanced Integrations and Connections
  • What are connections and when would you use them?
  • Creating a connection to Google Sheets
  • Creating a connection to GoToWebinar