Description
" If you can't measure it, you can't improve it " - Peter Drucker, one of the great Management consultants of all time. So, it's obvious that if you don't analyze your website or marketing campaign data you can't know what your customers like or don't like in your website. Without this knowledge, you cannot run a successful digital marketing campaign and get good Return on Investment ( ROI ). And, Google Analytics is an excellent cum free tool to analyze all your website data. This course will teach Google Analytics from scratch. Here is the overview of what you are going to learn,
Setup Google Analytics Account
Installing Tracking Code on your website
Configure Marketing Goals
E commerce Tracking
Setup Filters
UTM Parameters
Generating Reports ( Audience, Real time, Acquisition etc. )
Linking Analytics with other Google Products
Información sobre el Instructor
3.53 Calificación
3861 Estudiantes
2 Cursos
Heknath B Vicky
Marketing Automation Expert | Digital Marketing Strategist
I am a Digital Marketer and an technology hobbyist.Working as a Digital Marketing Strategist in a reputed web design and development having branches on Chennai(India) and Edmonton(Canada).Email Marketing Automation is my favorite part of digital marketing in which I have working experience of 3 years.Created and Managed more than 20 Drip email marketing and behavior based marketing automation campaigns for my company and clients.Drip email marketing and behavior based marketing automation. I am also running ad campaigns on Facebook,Google and doing Search Engine Optimization.
Student feedback
Reviews
Pretty much close to what I expected.