Course Introduction
  • Welcome to the course!
  • Here's what we'll be covering....
What is Instagram and why is it good for business?
  • The rise of Instagram...
  • Why do businesses love Instagram?
  • Understanding the culture of Instagram and how to take full advantage.
Getting started with Instagram
  • Installing and signing up to Instagram
  • How to optimise your Instagram profile
Snapping great Instagram photos
  • Photo-taking basics
  • Photo-taking options
  • Advanced photo-taking strategy
Shooting great Instagram video
  • Video recording basics
  • Video recording options
  • Advanced video recording strategy Part 1
  • Advanced video recording strategy Part 2
  • How to utilize the Hyperlapse app for Instagram marketing
Posting and Sharing Instagram Content
  • Optimising your Instagram descriptions
  • Harnessing the power of hashtags
  • The benefits of tagging
  • The power of geo-tagging
Content Strategy Ideas
  • Content strategy overview and guiding principles
  • Inspiration from Instagram Ad Guidelines
  • Awesome content strategy Part 1
  • Awesome content strategy Part 2
  • How to Use New Instagram Explore & Search to Grow Your Business
  • Awesome content strategy Part 3
How to Sell Products on Instagram
  • Selling products on Instagram strategies
Instagram Direct
  • What is Instagram Direct?
  • Instagram Direct content strategies
How to Host A Successful Instagram Contest
  • Instagram contests: benefits, contest types, and expert strategy
  • Instagram contests: setup, promotion, and follow-up strategy
  • Instagram contests: giveaways for physical locations and Instagram Direct
Attracting and Keeping Followers
  • Grow and maintain your Instagram audience
Advertising on Instagram
  • Getting Started, Best Practices, and Examples
  • Ad Guidelines
Managing Multiple Instagram Accounts and Comments
  • Apps to manage manage multiple Instagram accounts and comments
Analyzing and Tracking Your Progress
  • Tracking and analysis tools
App Recommendations
  • How to schedule Instagram posts ready for publishing.
  • Top photo-enhancing apps recommendations
Wrap Up
  • Thank you!