Marketing plan course introduction
  • Marketing plan course welcome and how to take the course
  • How to get your marketing plan template
Unique approach to starting to create your marketing plan
  • What is a marketing plan, what makes it good, common mistakes & why you need it
  • Basic marketing plan for an Ecommerce product
  • Local business marketing plan example
  • Agency or services (marketing, web development, design) company marketing plan
  • Marketing plan for a blog or YouTube or podcast or influencer or coach
  • Marketing plan for a platform or big website domination
  • Marketing plan for an innovative new product or website
  • B2B company marketing plan
  • Affiliate business marketing plan
  • Marketing plan company and strategies overview
Real example of my own marketing plan
  • Section introduction in which I walk you through my practical marketing plan
  • Overview of my marketing strategies
  • Why next videos look a little different
  • My marketing deadlines, time horizons, and approximations
  • My marketing budget: Tricky
Full Marketing Plan For A Service Agency
  • First sections of a full agency marketing plan
  • Services section for the marketing plan
  • Lead generation and lead-warming strategy
  • Unique value proposition and differentiation for an agency business
  • Target market, demographics, psychographics, and customer avatar
  • Continuing to understand how potential clients look for companies to work with
  • S.W.O.T analysis
  • Goals, deadlines, timelines, and how to set KPI
  • Competition
  • Marketing strategies and marketing costs
  • Copy of the plan we are using so you can copy and paste it if you need
Full Marketing Plan Section
  • Professional marketing plan for an influencer business - introduction sections
  • Products section of the marketing plan
  • Free content section part of the marketing plan
  • Differentiation or UVP: How your business is unique?
  • Starting to think about the market you are addressing with your marketing plan
  • Your target market to whom you will promote your business
  • Market needs section
  • Budget and resources
  • S.W.O.T analysis
  • Goals, deadlines, timelines, and how to set KPI
  • Pricing and discounting promotional strategies
  • Marketing strategy section
  • Competition section of the marketing plan
  • Basic financials and breakeven analysis (optional)
SEO song - yes, an actual SEO song
  • SEO song - yes, an actual SEO song
Client case study
  • Real client example of a million-dollar business marketing plan
Marketing plan template and example
  • Marketing plan template and example
  • Another marketing plan example that can be used as a template
What you can outsource in your marketing
  • Photo/image creation
  • Video is also a blog post transcribed and edited
  • Optimize text content creation with transcription services
Conclusion to our marketing plan course
  • Course conclusion quiz
  • FREE: Copy of my business plan book to help you start your business better
  • Course certificate: How to get it if you need it
  • Bonus lecture: Next steps