MBA in a Box: Introduction
  • What does the course cover?
  • MBA in a Box: The Gamebook - Download it here
Strategy: An Introduction
  • The role of Strategy and what makes a Strategy successful
  • The difference between Corporate and Business Strategy
  • The importance of the Mission, Vision, Goals, and Values statements
  • Strategy - An Introduction
Strategy: The industry life cycle model
  • The four stages of the industry life cycle model - An introduction
  • The strategic importance of the industry life cycle model
  • The Introduction stage - A new industry is born
  • The Growth stage - An industry in its expansion phase
  • The Maturity stage - An industry at its peak
  • The Decline stage - An obsolete industry
  • Strategy - The industry life cycle model
Strategy: Porter's Five Forces model - The competitive dynamics in an industry
  • Michael Porter's Five Forces model
  • The threat of new entrants
  • The threat of substitute products
  • The intensity of current competition
  • The bargaining power of suppliers
  • The bargaining power of clients
  • Porter's Five Forces framework applied in practice
  • The Five Forces model
Strategy: Game Theory - Studying the interaction between multiple parties
  • An introduction to Game Theory
  • Zero-sum games - approaching situations with a win-lose perspective
  • Non-zero-sum games - considering both cooperation and confrontation
  • Tobacco companies - a real-life example of Game Theory application
  • Strategy - Game theory
Strategy: Focusing on the inside of a business
  • Focusing on the inside of a business - An Introduction
  • A company's life cycle model - what should be done at different stages
  • Strategy - A company's life cycle model
Strategy: Acquiring a competitive advantage
  • The quest for a competitive advantage - An Introduction
  • The importance of building a sustainable competitive advantage
  • The role of resources and capabilities
  • Acquiring an actual competitive advantage
Strategy: The three main competitive strategies
  • The three main competitive strategies
  • Cost leadership - sell cheap
  • Differentiation - be different
  • Niche (Focus) strategy - find your niche market
  • The danger of hybrid strategies
  • Strategy - Acquiring a competitive advantage & the three competitive strategies
Strategy: Corporate growth strategies
  • The types of growth opportunities companies pursue
  • Organic growth - building a solid foundation
  • Inorganic growth - leveraging M&A transactions
  • Horizontal integration
  • Vertical integration
  • Strategy - Corporate growth strategies
Strategy: The SWOT analysis framework
  • An introduction to SWOT analysis
  • SWOT analysis in practice - Starbucks
  • Strategy - SWOT analysis
Strategy: Tesla - practical case study
  • Why a case study on Tesla?
  • Tesla's mission and vision statements
  • Industry analysis - The electric vehicles market
  • More than an auto producer
  • Porter's five forces analysis for Tesla
  • The company life cycle model
  • Why Tesla resembles Apple: A focus on Tesla's competitive advantages
  • The relationship between Tesla and SpaceX
  • Competitive strategy
  • Tesla SWOT analysis
  • Personal branding techniques used by Elon Musk
  • How Elon Musk's personal branding helped Tesla's business
Management: An Introduction
  • What are we going to see next
  • Why are managers needed in an organization?
  • What makes for a good manager?
  • The different types of managerial roles
  • A manager's main functions
  • Management - An introduction
Management: The Planning function
  • An Introduction to Planning
  • The objectives pyramid
  • Creating smart objectives - the SMART framework
  • Performing environmental scanning - competitor research at its best
  • Financial planning - break-even calculations
  • Budgeting
  • Project management
  • Management - The Planning function
Management: The Organization function
  • An Introduction to the principles of organization
  • The role of Human Resources
  • Planning HR needs
  • Management - HR introduction
Management: The Staffing function - Pre-Hire activities
  • Recruitment of personnel - finding the right people who will help you succeed
  • The selection process
  • Meeting the candidate
  • Management - Recruitment
Management: The Staffing function - Post-Hire activities
  • Onboarding of selected candidates
  • The importance of Learning and Development opportunities