Intro to copywriting
  • Introduction to copywriting
  • What is copywriting
  • Join our community on Slack!
  • Know your product
  • PRACTICE: Know your product
  • Know your competition
  • Competitive copywriting
  • Case study: Volkswagen
  • Know your audience
  • PRACTICE: Know your audience
  • Know your voice and tone
  • Know your media
Crafting your copy
  • Intro to crafting your copy
  • The art of persuasion
  • How to use power words
  • Structure and technique
  • How to stir emotion
  • Writer's block
  • How to write simply
  • PRACTICE: Writing simply
  • Copywriting styles
  • Don't get sued (plagiarism edition)
  • Don't get sued (legal edition)
  • Avoid common mistakes
  • PRACTICE: Crafting your copy
Copywriting formulas
  • Storytelling: The Hero's Journey
  • Storytelling: More storytelling
  • Persuasive formulas
  • Copywriting formulas: AIDA and more
  • PRACTICE: Copywriting formulas
Copywriting for B2B vs B2C
  • Intro to copywriting for B2B vs B2C
  • Differences between B2B and B2C
  • B2B Copywriting Best Practices
  • Case Study: Zendesk
Creating great headlines
  • Intro to creating headlines
  • How and why headlines work
  • Modern formulas for headlines
  • PRACTICE: Modern formulas for headlines
  • How to test headlines and why
  • Supporting headlines with leads
  • Creating readable headlines
  • Twitter headlines
Copywriting for landing pages and CTAs
  • Intro to copywriting for landing pages
  • Landing page basics and structure
  • PRACTICE: Planning your landing page
  • Landing page copy styles and themes
  • Writing copy for landing pages
  • CTAs
  • Case study: Shipt
Copywriting for email
  • Intro to email copywriting
  • Product announcements and promotional emails
  • PRACTICE: Email types - announcements & promos
  • Newsletters and Transactional Emails
  • Email copy best practices
  • Subject lines
  • Writing letters and brand messages
  • Case study: Physician Associates Survey
Copywriting for social media
  • Intro to social media copywriting
  • Social media platform differences
  • PRACTICE: Social media platform differences
  • Writing profiles for social media
  • Headline and copy best practices
  • Copywriting for Facebook
  • Copywriting for LinkedIn
  • Case study: iostudio
Bonus Section
  • Bonus Lecture: How to get your next course for as low as $12.99