Introduction
  • Introduction to Running a Successful Business
  • What is our Business For?
  • Lifetime Customers & Value
Knowing Your Market & Knowing Your Competition
  • Knowing Your Market & Knowing Your Competition
  • Who is Your Market?
  • What Are The Competition Doing?
Branding
  • Introduction to Branding
  • Why Sticking to Brand is Important
Ambience
  • Introduction to Ambience & Lighting
  • Music
The Value of Reseach
  • The Value of Research
  • Complaints, Mystery Shoppers & Staff
Staff & Training
  • Staff & Training
Suppliers, Pricing & Stock Management
  • Suppliers & Pricing
  • Stock & Inventory Management
Marketing & Promotion
  • Marketing & Promotion
Attitude
  • The Right Attitude and Conclusion to Course