Marketing
- Dashboard Overview
- Technical Setup
- Folders
- Automation – Automation Rules
- Automation – Drip Campaigns
- Calendar
- Campaigns
- Content – Custom Redirects
- Content – Dynamic Content
- Content – Files
- Emails – Emails Navigation
- Emails – Drafts, Scheduled, and Sent
- Emails – A/B Testing
- Emails – Rendering Tests
- Emails – Preferences
- Emails – Unsubscribe
- Emails – Email Templates
- Emails – List Emails
- Engagement Studio
- Forms – Forms
- Forms – Form Handlers
- Landing Pages – Landing Pages & Layout Templates
- Landing Pages – Multivariate Tests
- Search – Keywords
- Search – Competitors
- Search – Paid Search
- Segmentation – Lists #1
- Segmentation – Lists #2
- Recommendations: Segmentation List Strategies
- Segmentation – Rules
- Segmentation – Tags
- Segmentation – Profiles
- Social
- Site Search
- Recommendations: Process for Creating Marketing Assets
Admin
- Overview
- Automation Settings – Page Actions
- Automation Settings – Lead Scoring
- Automation Settings – Scoring Categories
- Visitor Filters
- Connectors
- Configure Fields
- Import
- Recycle Bin
- Security Setup
- System Emails
- User Management – Users
- User Management – User Group
- User Management – Editing Sessions
Prospects
- Prospect List
- One-to-One Emails
- Prospect Accounts
- Visitors
Reports
- Campaigns
- Connected Apps, Conversion, Lifecycle, Content, and Emails
- Forms
- Landing Pages
- Social, Opportunities, and Scoring Categories
Resources to Prep for a Pardot Exam
- Study Materials
