The Mindset
  • Why Copywriting?
  • A Mental Image
  • AIDA
  • How To Get Creative
  • What Are You Really Selling?
  • John Caples 14 Most Powerful Sales Appeals
  • How To Make Your Product a Rockstar
  • Who's Your Prospect?
  • Maslow's Hierarchy of Human Needs
  • Chapter 1 - Review Your Skills
The Headline
  • The Mission Of Your Headline
  • Always Looking Out For #1
  • Curing Is Always Bigger Than Prevention
  • Victor Schwab's 10 Most Favorite Headlines
  • 4 Headline Idea Starters
  • David Ogilvy's Acid Test for Headlines
  • Closer and Closer to Perfection
  • 16 Point Headline Checklist
  • 17 Headline Idea Starters
  • Chapter 2 - Review Your Skills
The Body Copy and The Sale
  • Visualize Your Prospect
  • 8 Preliminary Sales You Must Make
  • Core Structure Of All Good Copy
  • 17 Steps To a Sale
  • 8 Crucial Qualities All Great Copy Shares
  • 9 Ways To Boost Selling Power
  • Chapter 3 - Review Your Skills
The Finishing Touches
  • 18 Ways To Kiss
  • 24 Most Powerful Words In The English Language
  • 5 Ways To Say More With Less
  • How To Spot Weak Copy
  • Basic Principles of Graphic Design
  • Even More Ideas and Suggestions
  • Last thoughts
Resources & PDF Summaries
  • Why Learn Copywriting - PDF summary
  • A Mental Image - PDF Summary
  • AIDA - PDF Summary
  • How To Get Creative - PDF Summary
  • What Are You Really Selling? - PDF Summary
  • John Caples - 14 Most Powerful Sales Appeals - PDF Summary
  • How To Make Your Product A Rockstar - PDF Summary
  • Who Is Your Prospect - PDF Summary
  • Maslow's Hierarchy of Human Needs - PDF Summary
  • The Mission Of Your Headline - ​PDF Summary
  • Always Looking Out for #1 - PDF Summary
  • Curing Is Always Bigger Than Prevention - PDF Summary
  • Victor Schwab's 10 Most Favorite Headlines - PDF Summary
  • 4 Headline Idea Starters - PDF Summary
  • David Ogilvy's Acid Test for Headlines - PDF Summary
  • Closer And Closer To Perfection - PDF Summary
  • 16 Point Headline Checklist - PDF Summary
  • 17 Headline Idea Starters - PDF Summary
  • Visualize Your Prospect - PDF Summary
  • 8 Preliminary Sales You Must Make - PDF Summary
  • Core Structure Of All Good Copy - PDF Summary
  • 17 Steps To A Sale - PDF Summary
  • 8 Crucial Qualities All Great Copy Shares - PDF Summary
  • 9 Ways To Boost Selling Power - PDF Summary
  • 18 Ways To Kiss - PDF Summary
  • 24 Most Powerful Words In The English Language - PDF Summary
  • 5 Ways To Say More With Less - PDF Summary
  • How To Spot Weak Copy - PDF Summary
  • Principles of Graphic Design - PDF Summary
  • Even More Ideas And Suggestions - PDF Summary
  • Last thoughts - PDF Summary
  • Full Course PDF Summary